House Your Body

Posted April 17, 2008
Filed under: Advertising, Architecture, Street | Tags: , , , , |

I’ve been switching lanes on the walk home. Still can’t believe I never noticed this before on Old Street. Apparently there are others around town.

The body as building. It’s not a new one, but you’ve got to love it. The Central London Osteopathy and Sports Injury Clinic made me think about my back in a way I hadn’t done before. I’m thinking about my back right now just writing about it.

 

The mind reeled onto this spot of body rocking by Publicis New York, seen on the blog of French maestros Marketing Alternatif a few days ago.

1. If your idea’s to do with the skeleton, use architecture

2. If it’s to do with the organs, take the appliances inside

That’s if you want to transform a building into a body, of course. Personally, at this moment, I’m more concerned with turning an empty juice carton into a drink. It’ll need some imagination.

2 comments so far

  1. James Brown on April 17, 2008

    Hey Guy, we met at the pub with Bren the other night!

    I work about five seconds from that osteopathy clinic and I’ve always admired it. I think it works well in Shoreditch too because there’s so much street art around, and there’s a feeling that the buildings and material around us is pretty fair game for manipulation. Good spot anyway
    Cheers!
    James

    Ps. you should highlight your blog feed in your sidebar and let people subscribe by email too (see rssfwd.com?).

    Reply
  2. [guy bingley] on April 22, 2008

    Cheers, James.
    Thanks for the tip about RSS. Think I’ve got that sorted now.
    Great to see much much more detailed advice on WordPress over on your blog. Really excellent resource, and some sharp observations.

    Reply

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