think demux

Mat Osman has been bouncing around the London playpen hard the last few months.

And next month Le Cool’s Weird and Wonderful look at the city will emerge victorious from the ring.

It’s the latest in a line of beautifully designed and insightfully composed European city guides. I’ve contributed a couple of pages on Latin American London, but my friends at Jungle Drums could offer you a lot more on that tip.

Cheapskates will be pleased to know you can still subscribe to Le Cool’s free weekly listings.

It’s how they got big (who doesn’t like free?). And you’ll get shorter, savvier selections there than anywhere else.

Knockout.

While we’re talking free, here’s a bonus selection of heavyweight web magazines: Dork, Flavorpill, Pitchfork.

Some print magazines have boxed clever online, some haven’t. But online startups have tended to take the front foot. More and more it’s making it a case of online first, print second (if at all).

Viral blogs like Stuff White People Like – and Le Cool itself – are simply the latest heirs to the dying print dollar.