think demux

Meant to share this a long time ago but I foolishly moved flat and left my internet behind.

I’ve been writing for a microsite all day and trying to get system language out of my head. Because it’s not how people speak, and it can take the fun out of playing with a website.

This is a slideshow by Erika Hall, co-founder of Mule Design Studio (via PSFK).

I think she hits several nails on their different shaped heads. Think of the websites you enjoy visiting most. You don’t even notice the interface language - it’s all part of the place’s personality. You’re playing, and you’re in conversation.

When it feels like a machine’s barking at you, you know you’re in the wrong place. And chances are you’ll leave pretty quickly. So the writer’s challenge? Help people play better.