think demux

Smart work by Olle Hemmendorff, commissioned by Nike in Sweden. Gloppy junk food on your feet? It’s strong and nippy thought.

Reminded me of a TV spot for Reebok – ‘Belly’s Gonna Get Ya’. Worth watching again, if you don’t have instant recall.

So what’s more compelling: having the cause of obesity splattered all over your feet or a big, fat belly chase you down the street?

Either way, the answer is in a pair of new sneaks.