think demux

Well sort of. I think.

It’s been kicking around for a while, and I still can’t say I know how Nois made this video for Diplo:

Nois are a collective of Brazilian directors with a showreel that’s diverse and impressive. Thanks Bren for a sharp point.

And Audrey Q showed me Donald Hertzfeldt‘s Rejected Cartoons recently, on the felt tip.

I’ve seen a lot of brands lifting the lid on hand-drawn logos this last year or two. Scribbled design is in.

Obviously we all love felt tips – and for baile funk or a deranged cartoonist, they’re the obvious weapon – but why’s this happening on a corporate level now?

Imitation of a new (old) style? Simple fun? Or are we looking at a form of design “transparency”? Surely not… humanity? Let’s hope it doesn’t go the way of helvetica.