Invest Now, Avoid the Infinite!
Mind-bending new ads from Leo Burnett, São Paulo (via) for AE Investimentos – whose website is daft as a dripping clock if you read it on Google translate.
Strapline: “Don’t be lost in the weird world of investments“.
Click on the images to enlarge – there’s impressive detail in both. Plus how often does Dalí meet political satire in financial advertising?
You got me just right, Leo Burnett. Investments do bewilder like the deserts of the infinite – that’s why I can’t risk opening a bank statement.
And that kinda looks like El Topo in the background of the second ad. Surely it’s not El Topo?
Is Alejandro Jodorowsky involved in this surrealist conspiracy against sound investments? Now it all makes perfect sense.
He became a pacifist in El Topo, and I guess that attitude would damage the international trade in arms.
Come to think of it – he led the enlightened to renounce their personal possessions in Holy Mountain.
Even Topshop would struggle if we all adopted that attitude.
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