http://thinkdemux.com/2009/04/07/club-tropicana-drinks-20/ Fri, 10 Feb 2012 23:20:10 +0000 hourly 1 http://wordpress.com/ http://thinkdemux.com/2009/04/07/club-tropicana-drinks-20/#comment-1748 Thu, 04 Jun 2009 22:28:15 +0000 http://thinkdemux.com/?p=1820#comment-1748 Maybe it’s because I’m not from the U.S. nor live there, but I really don’t understand the problem with the new design. I’m a designer and think the idea is brilliant, making the consumer squeeze the orange shaped cap into the glass containing fresh orange juice.
Why nobody seem to see it? I may be a question of tradition, of habitude, lack of adaptability to changes… Come on people, step out of the classic and obvious. The orange with the straw worked well for an era, but we aren’t there anymore.

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