Archive for the ‘Advertising’ Category
Ads & Obama: New Low
Filed under: Advertising | Tags: Advertising, fauxbama, ice cream, obama, pepsi, russia, yes you can
Comments (1) After Pepsi’s piggybacking I thought the worst was over. I was wrong. So wrong.
Duet Ice Cream: Obama by Ravoshod (Russia) via Ads of the World.
Click the image if you want to see this larger. But I hope you get the picture.
This ad is rolling around in a whole new nadir. Low low low.
Can’t believe ice cream has got so tasteless these days. Fat kids and the freshly-dumped will have even more to cry about. How cruel.
Previously:
A Very French Affair
Filed under: Advertising | Tags: Advertising, david lachapelle, french commercials, jean-paul goude, m&c saatchi, macleans, rize, teleporter, time machine
Leave a Comment I don’t understand how this ad got made. Time machine?
Macleans – Be Ready by M&C Saatchi/ David LaChapelle on YouTube.
Damn sure M&C Saatchi paid David LaChapelle in real 2009 money.
Which might not be worth so much now, things being relative. But they can’t be so relative the man came cheap.
He made Rize a few years ago, after all:
Rize Movie Trailer by digim on YouTube.
Pause those dancing clowns now. Really. We’ve got a question to answer.
How did that Macleans ad get made? How did it walk backwards out the stairs of a London agency?
I’m not sure. But I tripped over this article on French advertising in the New York Times:
“Long on sensuality, style and poetry, [French commercials] are notably lean on facts and nearly allergic to the rough-and-tumble of commerce…
“We stress sex and wit in our ads because that’s our culture,” Mr. [Stéphane] Martin [director of the French union for television advertisements], said. “Advertising is about presenting an idealized view of its audience. And this is who we would like to think we are.””
Chanel Egoïste – Montre-toi égoïste! (1990) by Jean-Paul Goude on YouTube.
French advertising had its golden era in the 1980s – coinciding with the cinéma du look (“the image is the message”) and the arrival of directors like Luc Besson and Jean-Paul Goude.
It wasn’t until 1968 that French TV aired commercial spots in the first place. And you could argue that French culture has never embraced the creative sale.
So maybe we don’t need a time machine. Donnez-moi un teleporter!
If you can afford LaChapelle you can expense that too, right?
Neo Nostalgia in Advertising
Filed under: Advertising | Tags: cadbury eyebrows, cadbury gorilla, dorian leader, fallon, hovis, iron eyes cody, keep america beautiful, late capitalism, mourning, nostalgia, phil collins, ridley scott, virgin atlantic, werther's original
Comments (2) 
I hear Americans have been known to shed a tear with Iron Eyes Cody (you can watch the 1971 Keep America Beautiful ad here).
We know which spot Brits voted the greatest TV commercial of all time:
Hovis – Bike Ride by Ridley Scott on YouTube.
Some folks would find that Hovis ad mawkish now. Some folks would feel the same about the word “folk”.
But I guess that’s where neo nostalgia skirts round the issue.
Cadbury Eyebrows by Glass and a Half Full on YouTube.
Fallon and Cadbury have made beautiful use of neo nostalgia – twice – with an indirect approach to nostalgia.
In Eyebrows, the soundtrack is potentially nostalgic (if you’re the right age). But more important is the art direction’s attention to the detail of an 80s school photo – the kind you just don’t get anymore.
It affects you while you’re disarmed and distracted.
With Gorilla, the neo nostalgia was even more subliminal. There is a connection between a drumming gorilla and Phil Collins, because Phil Collins was a drummer (ironically, bald).
We are tapped up by nostalgic trivia without even realising it, because we’re distracted by the surprise and absurdity.
Virgin Atlantic: 25 Years, Still Hot on YouTube.
Virgin are brasher, as you’d expect. But the obvious aggression of “Miners’ strike!” and Frankie Goes to Hollywood opens you up to a subtler appeal.
Defunct or nostalgic brands – Our Price and Wimpys – do the leg work on a subconscious level. We’re roped in, despite our sense of immunity, into feeling nostalgia.
Maybe it’s just the cynics who need a postmodern sheen. But it works on me.
**A SHORT COMMERCIAL BREAK** Most nostalgia ads are terrible. See Item A.
1998 Werther’s Original Commercial on YouTube.
Don’t know about you, but that bro wasn’t much like my grandad.
And that’s the big problem with direct, mawkish nostalgia. It’s blatantly inauthentic – it’s too blunt and impersonal for the noughties.
Still, more people are looking backwards now for inspiration. We survived the 1930s. We survived the 1950s.
There’s hope in the past and nothing certain in the future.
I’ve got a bigger pop theory about loss, mourning and late capitalism but I’ll save that for some poor soul when I’m drunk. (Probably you, Tom.)
To end, a sober recommendation: Dorian Leader’s book The New Black. A light Freudian read on mourning and melancholia.
As Don Draper says, nostalgia evokes pain. I need to get a WWDDD bracelet.
Art Director Needed
Filed under: Advertising | Tags: advertising job, art director, collaboration, copywriter, creative team, vacancy
Leave a Comment 
I’m no art director.
But here’s the shocker: I’m a copywriter.
If that wasn’t a shock, you’re half way there. You’ve got that brand of blind imagination I need.
I can offer you an average of one idea per lunar month. Although I’m typing this post at 30 words per minute. Not to show off – just the kind of competence I’ll astound you with every day.
Do you live in London? Would you like to live in London? This might seem like a nosey question, so don’t feel obliged to answer. Just think about it.
If the answer was ‘yes’ – congratulations. You’ve won the unique chance to send an email.
Explain to me precisely why we should never work together. You’d better have a good excuse, or else you could find yourself sitting opposite me. 5 days a week. How does that sound?
guy at thinkdemux dot com
The Tilt-Shift Perspective
Filed under: Advertising, Design | Tags: david bergman, macro photography, miniature fakes, obama's inauguration, perspective, shallow depth of field, superbowl ad, tilt-shift photography, vincent laforet
Comments (3) It’s not been that tough a day, has it?
Career Builder Superbowl Ad by olivermermet on YouTube.
Tiny things will always bug. But put in perspective, got just right, the world can seem miniature.
I stumbled onto tilt-shift photography yesterday and found some expert examples at Smashing Magazine.
The photo below is by Vincent Laforet. I can’t find a credit for the one above, but original source was here.
Uneven waters in the Tilt-shift Miniature Fakes Flickr Pool. Which goes to show this isn’t an easy technique to pull off.
Although, weirdly, it’s not dissimilar to techniques in macro photography. And these pictures offer a different perspective altogether. Information-heavy, eyeball-to-eyeball but equally unreal.
Has anyone tried their hand at either tilt-shift or macro photography?
And did you see David Bergman’s 1,474-megapixel photo of Obama’s inauguration?
Previous photography:
- Long exposures in St. Petersburg
- Composites create imaginary buildings
- Fog and light in rural Georgia
All Hail The Arranger?
Filed under: Advertising, Video | Tags: collage, cutup collective, fifty people, james joyce, kunst & teknik and martin strom, meme, metallica, one question, saatchi & saatchi, sleeveface, the arranger, wikinomics
Leave a Comment James Joyce is dead. The mischievous Arranger lives.
In 2009, ever more epic feats of creativity will be determined by the Arranger. Not a single mind scripting, drawing, sculpting, painting. But allowing things to happen. Then ordering them.
What the hell am I talking about? Here comes the three-way…
1. Mobilise
Fifty People, One Question: London by Crush + Lovely on Vimeo.
One kind of Arranger starts by mobilising. E.g. ask a single question to 50 people. Record what happens and arrange it. This is close to a notion of the meme but retains editorial control.
Think Sleeveface. Or even the new Saatchi & Saatchi spot for T-Mobile.
2. Scavenge
“One (Two, Three, Four)” by Kunst & Teknik and Martin Ström, 2009.
The Scavenger Arranger does a similar thing in reverse. He/ she is more of an archivist. It’s a retrospective arrangement.
You have an idea then set out to aggregate the material. Here Kunst & Teknik and Martin Ström found four different videos of kids playing Metallica on YouTube. Then they arranged and syncopated.
In adland, the Nokia Comes With Music campaign is a prime example. Idea first – track names spell out a message – then find the track names to achieve it.
3. Anatomise
Little Girl Loves Aphex Twin by IDMWEIGHTSIDM on YouTube.
The microscopic approach. The Anatomist Arranger will take a single passage in time, or a single event, then pull it apart. There’s an obvious analogy with remixing.
No new content is initiated or created. But the existing material re-spliced. Collagists like Cutup Collective fit this mould. And in some ways, it’s where those 1920s modernists – and Dadaists – began.
Is the Creative dead? Should we all hail the Arranger?
Update #1:
- Iain at Crackunit has written at an extensive post on ‘mass collaboration’ advertising. Follow the debate on ‘Life Is For Connectedly Sharing Better.’
Update #2:
Read a section in Wikinomics last night that sums up this phenomenon far better than I did:
“… we are moving from the concept of emergence as a consequence of raw self-organization – the idea that the independent agents acting together unwittingly create some new thing (so-called “order for free”) – to a recognition that self-organization can also be encouraged and even orchestrated…” (p.44)
The Choice of Machete
Filed under: Advertising, Architecture, Interaction | Tags: Advertising, amazon, creativity, hacks, Interaction, jungle, london, machete, saxso funny, survival, tribalism, vong phaophanit, yellow treehouse restaurant
Leave a Comment 
Who wrote the book on jungle survival and is it a website yet?
This could be the deepest recession in 70 years. I’m 26. I’ve worked in advertising for 17 months.
Nothing was clear when I entered the jungle. Tribalism ruled. Now everyone’s desperate for daylight.
Machete by Jules Suzdaltsev on Vimeo.
Those with the new weapons vaunt them. Those with the old craft and guile still hack so precisely.
But when the machete lies still, what sounds does the jungle make? How does it feel? Light slats through the canopy and life teems between your toes.
Vong Phaophanit, “What Falls to the Ground But Can’t Be Eaten”, Tate Britain.
I’ve never understood the debate – and the tribalism. This is a weird juncture in the history of advertising. That much was clear from the fringe.
At the same time that everyone talks about interaction and experience, tribes can barely look each other in the eye. So completely they miss those slats of light. They’d barely notice the weather.
Saxso Funny by rafaelci9 on YouTube.
The choice of machete is a pointless debate. You could hack all day – online, in print, on TV, even on the radio. You’re still hacking.
I don’t think we’ll be Amazon-deep in the jungle forever.
But we could build something while we’re there. Sit down and interact. Put the machetes away, switch the laptops off. Imagine the clearing we want then make it together.
Creativity sees connections where they didn’t previously exist.
The Yellow Treehouse Restaurant, Auckland, New Zealand.
(What’s the connection with advertising? Take a look at their website.)
Where’s the Best Before?
Filed under: Advertising, Street | Tags: 6emeia, Advertising, ambient, biscuits, havaianas, installations in time, jwt london, kitkat, oreo, street art, the glue society
Leave a Comment Cracking concept by JWT London and some off-smelling comments on Ads of the World. One wit asks what topping the birds will add from their park tree perch.
It’s obviously a tasty bit of work, whatever the weather. And the KitKat is a structurally sound snack.
But how long does an Oreo stay good once it’s touched the floor? It feels like a pretty sturdy biscuit. Though I wouldn’t fancy it under a winter boot. Bad news for 6emeia’s mural and any 30ft-tall painted snackers.
These are all hazards of the ambient trade. Passers by will sit on your work. Stand on it. Maybe – in the absolute worse case scenario – take a good long look at it.
But you can beat nature at it’s own game.
The Glue Society saw the future of their outdoor ice cream. It was summer, it was Sydney, and it was a sticky mess of syrup goop. So they melted the van.
Makes me wonder what became of that Havaiana tree…
It bloomed in South African spring. Must be summer there now. I hope it still looks so fresh and radiant.
Previous ambient:
- Balloon graffiti from D.BILLY
- Cuprocking from UPROCK
- Cleanvertising from São Paulo via San Francisco and back to London
Yes You Can vs. I’m a PC
Filed under: Advertising | Tags: bad advertising, george orwell, i'm a pc, microsoft, obama, pepsi, room 101, the onion, windows, yes you can
Comments (1) This is Post 101 on think demux. It felt apt, in the spirit of Orwell, to address “the worst thing in the world” – or at least the worst thing in advertising.
Which of these global campaigns makes the bile swell to your throat?
1. Pepsi – Yes You Can
So Pepsi have seen a bandwagon and smacked their heads trying to leap on the back of it. They didn’t just ape Obama’s logo – but stole his slogans too.
Pepsi is, of course, the Choice of the New Generation. So there’s an argument this isn’t off -brand. But it seems a long, long way from their innovative ads of the past. The piggybacking is shameless.
2. Microsoft Windows – I’m A PC
Just when Apple were beginning to damage themselves with their ‘I’m a Mac’ campaign – Windows limped back into the arena.
It wasn’t just the sluggishness of the response, but the lack of invention. They tried to answer back at the Mac – on the terms of the original insult. Would The Onion‘s spoof have made a better comeback?
Cast your vote.
Related articles:
Kings, Virgins… Hipsters
Filed under: Advertising, Interaction | Tags: Advertising, burger king, ebay, fire meets desire, hipsters, just douche it, microsite, nike, stacy peralta, viral, whopper virgins
Leave a Comment Wow. Two campaigns that put a meat cleaver down the middle of it, back to back. Same agency, same brand. Same technique?
Crispin Porter + Bogusky‘s latest work for Burger King is Fire Meets Desire. It flips the truth that burgers make you stink by peddling a seductive new fragrance.
“The Whopper sandwich is America’s favorite burger. Flame by BK captures the essence of that love and gives it to you. Behold the scent of seduction, with a hint of flame-broiled meat.”
This website takes that truth out for a walk, a spot of dinner and a greasy finger by the fire. Hit the interactive Flame spray and you disperse the sappy clichés of romanticism, obliterating and channel-surfing with one click.
You can buy the fragrance from Ricky’s. Or eBay. Needless to say.
And what hasn’t been said about the previous campaign?
Whopper Virgins took Z-Boy director Stacy Peralta to Thailand, Romania and Greenland in search of “the hamburger illiterate” for a culturally blind test (see YouTube commentary below).
If we are staring into an abyss the good news is it appears to be bottomless.
Ferocious right on-ers have bashed the campaign’s off-ness, fans have whooped, fence-sitters (like this one?) have done what they always do best. The people have spoken. To one another. Just Google Whopper Virgins and take a straw poll.
If Fire Meets Desire takes a bite out of Lynx/ Axe’s global campaigns, then Whopper Virgins has a deep swig of the Pepsi Challenge. In both bursts of advertising cannibalism, the taste is ironic.
But first thing’s first. These campaigns are exceptional – in advertising terms. They’ve taken the bench and given it a mark. No doubt. Why did that bother me?
These Burger King campaigns reminded of something pretty rare: a great article on Adbusters. From Hipster: The Dead End of Western Civilization…
“Lovers of apathy and irony, hipsters are connected through a global network of blogs and shops that push forth a global vision of fashion-informed aesthetics. Loosely associated with some form of creative output, they attend art parties, take lo-fi pictures with analog cameras, ride their bikes to night clubs and sweat it up at nouveau disco-coke parties.”
Is this the 2.0 advertising creative par excellence?
Or did the creatives at Crispin Porter + Bogusky get at an uglier brand truth with Whopper Virgins?
“If you don’t have shit, you don’t know one shit from another.”
With that statement, even a hipster could be proud or some shit.
More burger related:
- Delete 10 Facebook friends and get a free Whopper
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