Archive for the ‘flight of the conchords’ Tag
So Bren over at M&C told me about the new Pot Noodle ads.
“Flight of the Conchords rip-off” were his words.
You can be the judge of that:
Facebook Fans have been up in arms. Perhaps you, like Lauren, “just thought it was me thinking it until others agreed!”
Is it now fair game to rip-off the style of popular comedians, entertainers, celebrities?
Don’t those same celebs rip-off consumer culture and sponsorships?
Wasn’t it simpler when famos would prance around like a**holes – “against type”?
The Observer Sport Monthly reminded me of this “endorsement” gem:
Even the 21st century has its “against type” celebrity endorsements.
For anyone who hasn’t seen it – here’s Iggy “Lust for Life” Pop getting wired on respectably-priced insurance.
[Iggy, incidentally, couldn't hold a Swiftcover insurance policy on account of his being a musician. But don't let that prejudice your answer to the next question.]
So which is worse -
Embracing the hand that feeds you
Or waiting until it bites your style?
Previous ad controversy:
- The Mighty Boosh vs. Sugar Puffs – Crimp Off
- Tropicana packaging: Is it all over Arnell?
- “Adverts make things look bigger” scandal
I didn’t expect to include ads in this series. But I didn’t see this spot coming.
Droga5 and Puma have used projection mapping to spectacular effect for their ‘Light Injected Footwear’ – the print work is striking too.
Where set design, installation and architecture converge with live visuals, we’re getting to glimpse the future. It’s increasingly spatial.
CAD render showing the beam traffic and early set design [image via 'boards].
Production designer James Chinlund explains some of the thinking in interview:
“We felt like it was important that it feel at all times like these people were doing this themselves, in their own space. When you watched it that you felt like you were seeing a performance that was happening in real time.
We thought of them as a team of young artists making a piece with almost no money, you should be able to feel the “edges”. The projections weren’t mapped perfectly, there were shadows and spill-off.”
It pays off. The piece feels like a performance and that, for me, makes the creative ambition all the more impressive.
That’s not to talk down the projection mapping in composed pieces. Michael Naimark’s installations were groundbreaking and Michel Gondry keeps using the technique with aplomb.
Since Dead Leaves and the Dirty Ground (White Stripes) he’s taken it into TV.
But how far can you take projection mapping in a club performance?
I hope to find out tonight when Etienne de Crécy and Parisian crew Exyzt bring their Cube to matter (London).
Managed to snag free tix for tonight and will report back from the field…
More on Projection Mapping:
- AntiVJ: Exyzt Installation Ripped off by The Killers.
- Memo.tv: Projection mapping with VDMX.
Previous How to VJ:
- #8 Interaction: keeping interface simple
- #7 No laptops: 8-bit VJing
- #6 Pixel-per-pixel: a history
The second season of Flight of the Conchords starts next month in the US.
But you can watch the first episode in full at Funny or Die now (if you’re in the US).
I’m not in the US – so beware the crushing disappointment you’ll feel if you click that link without reading the caveat. It’s like Hulu all over again.
CBS Outdoor showed us their vision of the future last year.
It’s underground. It’s digital. It’s just you – and adverts.
Update: Some readers have told me this video won’t play for them now. If that happens to you, here’s the YouTube link. The video’s still up there.
Feels like a walkthrough for some dystopian video game. The humans are dead.
You and the adverts now. And a train arrives without any real waiting?
I can’t complain because that did, as it transpires, optimise my time to read the question “Thirsty?”
I was, and I still am. So I’ll get an orange juice and go to bed. Goodnight, Advertising. You looked hypnotic going down the escalator.