House Your Body
Filed under: Advertising, Architecture, Street | Tags: buildings, juice cartons, marketing alternatif, osteopathy, publicis
Comments(2) 
I’ve been switching lanes on the walk home. Still can’t believe I never noticed this before on Old Street. Apparently there are others around town.
The body as building. It’s not a new one, but you’ve got to love it. The Central London Osteopathy and Sports Injury Clinic made me think about my back in a way I hadn’t done before. I’m thinking about my back right now just writing about it.
The mind reeled onto this spot of body rocking by Publicis New York, seen on the blog of French maestros Marketing Alternatif a few days ago.
1. If your idea’s to do with the skeleton, use architecture
2. If it’s to do with the organs, take the appliances inside
That’s if you want to transform a building into a body, of course. Personally, at this moment, I’m more concerned with turning an empty juice carton into a drink. It’ll need some imagination.
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