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	<title>think demux &#187; typography</title>
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		<title>The Destiny of the Rupee</title>
		<link>http://thinkdemux.com/2009/03/25/the-destiny-of-the-rupee/</link>
		<comments>http://thinkdemux.com/2009/03/25/the-destiny-of-the-rupee/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 16:58:32 +0000</pubDate>
		<dc:creator>guy bingley</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Public Information]]></category>
		<category><![CDATA[aravind adiga]]></category>
		<category><![CDATA[BRIC countries]]></category>
		<category><![CDATA[currency]]></category>
		<category><![CDATA[india]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[rouble]]></category>
		<category><![CDATA[rupee]]></category>
		<category><![CDATA[russia]]></category>
		<category><![CDATA[symbols]]></category>
		<category><![CDATA[typography]]></category>
		<category><![CDATA[white tiger]]></category>

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		<description><![CDATA[&#8220;See, this country, in its days of greatness, when it was the richest nation on earth, was like a zoo. A clean, well-kept, orderly zoo. Everyone in his place, everyone happy. Goldsmiths here. Cowherds here. Landlords there. The man a called Halwai made sweets. The man called a cowherd tended cows. The untouchable cleaned faeces&#8230; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thinkdemux.com&#038;blog=3449282&#038;post=1652&#038;subd=guybingley&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-1653" title="50-rupee-front" src="http://guybingley.files.wordpress.com/2009/03/50-rupee-front.jpg?w=480" alt="50-rupee-front"   /></p>
<p><em>&#8220;See, this country, in its days of greatness, when it was the richest nation on earth, was like a zoo. A clean, well-kept, orderly zoo. Everyone in his place, everyone happy. Goldsmiths here. Cowherds here. Landlords there. The man a called Halwai made sweets. The man called a cowherd tended cows. The untouchable cleaned faeces&#8230;</em></p>
<p><em>&#8230; in the old days there were one thousand castes and destinies in India. These days, there are just two castes: Men with Big Bellies, and Men with Small Bellies.&#8221;</em></p>
<p><em><a href="http://www.amazon.co.uk/White-Tiger-Aravind-Adiga/dp/1843547228/" target="_blank">The White Tiger</a></em> by <a href="http://en.wikipedia.org/wiki/Aravind_Adiga" target="_blank">Aravind Adiga</a>.</p>
<p><img class="aligncenter size-full wp-image-1655" title="school" src="http://guybingley.files.wordpress.com/2009/03/school.jpg?w=480&h=360" alt="school" width="480" height="360" /></p>
<p><em>Indian school <a href="http://maddecent.com/blog/2009/02/02/via-paul-devro/" target="_blank">via Mad Decent</a>.</em></p>
<p>India, to the best of my limited knowledge, is a country built on codes and glimmering with symbols &#8211; however prismatic.</p>
<p>Soon there will be a new symbol. And it&#8217;s already caused some division.</p>
<p><a href="http://www.labnol.org/india/currency-symbol-for-indian-rupee/7739/" target="_blank">The Indian government</a> has launched a <a href="http://news.bbc.co.uk/1/hi/magazine/7923825.stm" target="_blank">public competition to design a currency symbol for the Rupee</a>. Entrants must be Indian nationals and are required to supply a bank draft of Rs 500 with their applications by 15 April 2009.</p>
<p>From what I&#8217;ve read, Indian designers are peeved they have to pay the government to participate. But there&#8217;s already spec work up on &#8216;the internet&#8217;.</p>
<p><img class="aligncenter size-full wp-image-1670" title="re-rupee" src="http://guybingley.files.wordpress.com/2009/03/re-rupee.jpg?w=480&h=240" alt="re-rupee" width="480" height="240" /></p>
<p><em><a href="http://www.fontblog.de/wie-wuerdet-ihr-ein-symbol-fuer-die-rupie-gestalten" target="_blank">Indian Rupee spec design</a> by <a href="http://www.christianbuening.de/" target="_blank">Christian Büning</a>; <a href="http://www.fontshop.com/features/fontmag/002/02_euro/" target="_blank">Design of the Euro</a>.</em></p>
<p>Erik Spiekermann, founder of FontShop, is <a href="http://virb.com/stewf/audio/408051" target="_blank">&#8220;afraid their brief is a little off&#8221;</a>. Check out the discussions at <a href="http://www.fontblog.de/wie-wuerdet-ihr-ein-symbol-fuer-die-rupie-gestalten" target="_blank">Fontblog</a> (in German) and <a href="http://www.typeoff.de/?p=525" target="_blank">TypeOff</a>.</p>
<p>All the hubbub set me off on a dig. Beyond the obvious (£ Pound/ $ Dollar/ € Euro/ ¥ Yen), I had no idea which currencies bear their own symbol.</p>
<p>Do you?</p>
<p>Here are a few you might not have known:</p>
<p><img class="aligncenter size-full wp-image-1687" title="currency-symbols" src="http://guybingley.files.wordpress.com/2009/03/currency-symbols.jpg?w=480&h=93" alt="currency-symbols" width="480" height="93" /></p>
<p><strong>Left to right:</strong></p>
<p>Yuan Renminbi (China), Colón (Costa Rica), Rial (Iran), New Sheqel (Israel), Won (South Korea), Naira (Nigeria), Baht (Thailand).</p>
<p>So apart from China, none of the <a href="http://en.wikipedia.org/wiki/BRIC" target="_blank">BRIC economies</a> have their own currency symbol. Although <a href="http://news.bbc.co.uk/1/hi/world/europe/515967.stm" target="_blank">Russia&#8217;s been searching since 1999</a>.</p>
<p>The majority of nations in South America and the Caribbean bear the $ symbol.</p>
<p>What does any of this mean? Will a new symbol for the Rupee help transform India&#8217;s destiny into that of a &#8220;nation with Big Bellies&#8221;?</p>
<p>And should designers be paying for their crowdsourced work to compete?</p>
<p><strong>Currency symbols elsewhere</strong>:</p>
<p>- <a href="http://www.xe.com/symbols.php" target="_blank">World Currency Symbols index</a>.</p>
<p>- The story of <a href="http://www.fontshop.com/features/fontmag/002/02_euro/" target="_blank">the Euro Symbol: From Logo to Letter</a>.</p>
<p>- <a href="http://www.freakingnews.com/Money-Celebrities-Pictures--1773-0.asp" target="_blank">Bankface?</a> Remixing bank notes.</p>
<p style="text-align:left;">
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		<title>The Aura of Type: Swissified</title>
		<link>http://thinkdemux.com/2009/02/06/the-aura-of-type-swissified/</link>
		<comments>http://thinkdemux.com/2009/02/06/the-aura-of-type-swissified/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 14:50:34 +0000</pubDate>
		<dc:creator>guy bingley</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Interaction]]></category>
		<category><![CDATA[anyone can swiss]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[dan eatock]]></category>
		<category><![CDATA[gary hustwit]]></category>
		<category><![CDATA[helvetica]]></category>
		<category><![CDATA[mechanical reproduction]]></category>
		<category><![CDATA[objectified]]></category>
		<category><![CDATA[swissification]]></category>
		<category><![CDATA[typeface]]></category>
		<category><![CDATA[typography]]></category>
		<category><![CDATA[walter benjamin]]></category>

		<guid isPermaLink="false">http://thinkdemux.com/?p=1185</guid>
		<description><![CDATA[Objectified by Selectism on Vimeo. Gary Hustwit&#8217;s second feature gets its world premiere next month. Here&#8217;s the official blurb: &#8220;Objectified is a feature-length documentary about our relationship to manufactured objects and, by extension, the people who design them&#8230; It’s about personal expression, identity, consumerism, and sustainability.&#8221; His debut, Helvetica, examined the proliferation of the world&#8217;s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thinkdemux.com&#038;blog=3449282&#038;post=1185&#038;subd=guybingley&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:center;"><div class='embed-vimeo' style='text-align:center;'><iframe src='http://player.vimeo.com/video/2773785' width='400' height='300' frameborder='0'></iframe></div></p>
<p><em><a href="http://vimeo.com/2773785" target="_blank">Objectified</a> by <a href="http://vimeo.com/selectism" target="_blank">Selectism</a> on <a href="http://vimeo.com/" target="_blank">Vimeo</a>.</em></p>
<p><a href="http://www.objectifiedfilm.com/" target="_blank">Gary Hustwit&#8217;s second feature</a> gets its world premiere next month.</p>
<p>Here&#8217;s the official blurb:</p>
<p>&#8220;<em>Objectified</em> is a feature-length documentary about our relationship to manufactured objects and, by extension, the people who design them&#8230; It’s about personal expression, identity, consumerism, and sustainability.&#8221;</p>
<p><img class="aligncenter size-full wp-image-1189" title="helvetica-film" src="http://guybingley.files.wordpress.com/2009/02/helvetica-film.png?w=480&h=223" alt="helvetica-film" width="480" height="223" /></p>
<p>His debut, <em><a href="http://www.helveticafilm.com/" target="_blank">Helvetica</a></em>, examined the proliferation of the world&#8217;s most loved (loathed?) typeface. Pundits showed a mixture of reverence and disdain.</p>
<p>That film could be the end of an aura.</p>
<p>I keep thinking about Walter Benjamin in this new <a href="http://www.marxists.org/reference/subject/philosophy/works/ge/benjamin.htm" target="_blank">age of mechanical reproduction</a>. When repro is at the amateur&#8217;s fingertips, how can the aura of quality &#8211; or authenticity &#8211; transmit itself?</p>
<p><a href="http://www.anyonecanswiss.com/"><img class="aligncenter size-full wp-image-1186" title="anyonecanswiss" src="http://guybingley.files.wordpress.com/2009/02/anyonecanswiss.jpg?w=480&h=209" alt="anyonecanswiss" width="480" height="209" /></a></p>
<p>Credit to <a href="http://www.anyonecanswiss.com/" target="_blank">Anyone Can Swiss</a> for hitting the question head on with their patented &#8220;Swissification&#8221; technology &#8211; an automated Helvetica poster generator.</p>
<p>Built in <a href="http://www.eatock.com/" target="_blank">Dan Eatock</a>&#8216;s modish Indexhibit, Anyone Can Swiss throws Helvetica to the amateur with a guarantee of 100% satisfaction. Ha ha!</p>
<p>Here&#8217;s a video of their submissions from 4 February:</p>
<p style="text-align:center;"><span style="text-align:center; display: block;"><a href="http://thinkdemux.com/2009/02/06/the-aura-of-type-swissified/"><img src="http://img.youtube.com/vi/CjL9Qmj3fNE/2.jpg" alt="" /></a></span></p>
<p style="text-align:left;">Left me with a hankering for more typefaces and sent me at a tangent.</p>
<p style="text-align:left;">Shouldn&#8217;t copywriters be trained in typography?</p>
<p style="text-align:left;">Typefaces are central to the &#8220;unique existence&#8221; of words. I don&#8217;t see why we&#8217;re forced to separate the content and the form.</p>
<p style="text-align:left;">It will only make the work more reproduceable.</p>
<p style="text-align:left;"><strong>Previous type chatter:</strong></p>
<p style="text-align:left;"><strong>- </strong><a href="http://thinkdemux.com/2008/12/02/readers-pop-your-retinas/" target="_self">Break your eyes with Optica Normal</a>.</p>
<p style="text-align:left;">- <a href="http://thinkdemux.com/2008/05/09/what-a-lovely-dress/" target="_self">DIY fonts in Fonstruct</a>.</p>
<p style="text-align:left;">- <a href="http://thinkdemux.com/2008/04/30/3-types-of-boo/" target="_self">Making words shout louder</a>.</p>
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		<title>Readers Pop Your Retinas</title>
		<link>http://thinkdemux.com/2008/12/02/readers-pop-your-retinas/</link>
		<comments>http://thinkdemux.com/2008/12/02/readers-pop-your-retinas/#comments</comments>
		<pubDate>Tue, 02 Dec 2008 20:15:43 +0000</pubDate>
		<dc:creator>guy bingley</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[experimental type]]></category>
		<category><![CDATA[geometric design]]></category>
		<category><![CDATA[manolo guerrero]]></category>
		<category><![CDATA[omar rayo]]></category>
		<category><![CDATA[optica normal]]></category>
		<category><![CDATA[orthogonal lines]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://guybingley.wordpress.com/?p=606</guid>
		<description><![CDATA[I love this experimental type by Mexican graphic designer Manolo Guerrero (via). &#8220;Optica Normal is not very normal,&#8221; say your tricked eyes. Rightly so. Manolo G build this type with orthogonal lines. It&#8217;s designed for 100+ pt size &#8211; check the PDF sample. Inspiration came from the abstract geometry of Colombian op artist Omar Rayo. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thinkdemux.com&#038;blog=3449282&#038;post=606&#038;subd=guybingley&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I love this experimental type by Mexican graphic designer <a href="http://www.it-fadu.org/disenador_detalle.php?id=44" target="_blank">Manolo Guerrero</a> (<a href="http://ilovetypography.com/2008/11/28/the-week-in-type-good-type/" target="_blank">via</a>).</p>
<p><a href="http://guybingley.files.wordpress.com/2008/12/capture_2.jpg"><img class="aligncenter size-full wp-image-603" title="capture_2" src="http://guybingley.files.wordpress.com/2008/12/capture_2.jpg?w=480&h=276" alt="capture_2" width="480" height="276" /></a></p>
<p>&#8220;<a href="http://bluetypo.com/site/experimental/optica-normal/" target="_blank">Optica Normal</a> is not very normal,&#8221; say your tricked eyes. Rightly so.</p>
<p>Manolo G build this type with <a href="http://mathworld.wolfram.com/OrthogonalLines.html" target="_blank">orthogonal lines</a>. It&#8217;s designed for 100+ pt size &#8211; <a href="http://bluetypo.com/site/wp-content/uploads/2008/12/specimen_optica.pdf" target="_blank">check the PDF sample</a>.</p>
<p><a href="http://guybingley.files.wordpress.com/2008/12/capture_7.jpg"><img class="aligncenter size-full wp-image-604" title="capture_7" src="http://guybingley.files.wordpress.com/2008/12/capture_7.jpg?w=480&h=288" alt="capture_7" width="480" height="288" /></a></p>
<p>Inspiration came from the abstract geometry of <a href="http://en.wikipedia.org/wiki/Omar_Rayo" target="_blank">Colombian op artist Omar Rayo</a>. There&#8217;s a nice website for the Museo Rayo and you can <a href="http://www.museorayo.net/" target="_blank">take a virtual tour of it here</a>.</p>
<p><a href="http://guybingley.files.wordpress.com/2008/12/capture_1.jpg"><img class="aligncenter size-full wp-image-605" title="capture_1" src="http://guybingley.files.wordpress.com/2008/12/capture_1.jpg?w=480&h=139" alt="capture_1" width="480" height="139" /></a></p>
<p>How can it feel so good to hurt your eyes this bad? My retinas must have a mind of their own.</p>
<p><strong>Previous geometry</strong>:</p>
<p>- The genius of <a href="http://thinkdemux.com/2008/08/28/the-geometric-genius/" target="_self">Andy Gilmore</a></p>
<p>- Olympic op art: <a href="http://thinkdemux.com/2008/05/15/hurdling-the-hoo-ha/" target="_self">Mexico 68</a></p>
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			<media:title type="html">guy bingley</media:title>
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		<title>For $57 &#8211; Change</title>
		<link>http://thinkdemux.com/2008/11/05/for-57-change/</link>
		<comments>http://thinkdemux.com/2008/11/05/for-57-change/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 10:41:12 +0000</pubDate>
		<dc:creator>guy bingley</dc:creator>
				<category><![CDATA[Street]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[american idol]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[found signage]]></category>
		<category><![CDATA[humanity]]></category>
		<category><![CDATA[mankind is no island]]></category>
		<category><![CDATA[new york]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[sydney]]></category>
		<category><![CDATA[tropfest ny]]></category>
		<category><![CDATA[typography]]></category>
		<category><![CDATA[us election]]></category>

		<guid isPermaLink="false">http://guybingley.wordpress.com/?p=547</guid>
		<description><![CDATA[I can&#8217;t help but feel optimistic this morning, and I&#8217;m hopeful &#8211; with the biggest turnout in US election history &#8211; that we have a new, engaged generation. Obama&#8217;s arrival will come to symbolise far more than the erection of a new American idol. Watching the crowds celebrate, I felt a bigger, richer sense of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thinkdemux.com&#038;blog=3449282&#038;post=547&#038;subd=guybingley&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I can&#8217;t help but feel optimistic this morning, and I&#8217;m hopeful &#8211; with <a href="http://www.guardian.co.uk/world/2008/nov/04/uselections2008-barackobama2" target="_blank">the biggest turnout in US election history</a> &#8211; that we have a new, engaged generation.</p>
<p>Obama&#8217;s arrival will come to symbolise far more than the erection of a new American idol. Watching the crowds celebrate, I felt a bigger, richer sense of people coming together. The victory is theirs.</p>
<p>I hope we&#8217;ll continue to witness that joy and humanity on the streets.</p>
<p>There&#8217;s a short film that&#8217;s doing the rounds now (via <a href="http://www.booooooom.com/2008/11/01/mankind-is-no-island/#more-1903" target="_blank">BOOOOOOOM!</a>) that seems all the more timely. Shot entirely on mobile phone, on the streets of Sydney and New York:</p>
<div class='embed-vimeo' style='text-align:center;'><iframe src='http://player.vimeo.com/video/1967131' width='400' height='300' frameborder='0'></iframe></div>
<p><a href="http://vimeo.com/1967131" target="_blank">Mankind is No Island</a>, by Jason van Genderen (director), Shane Emmett (producer) and John Roy (music composer) won <a href="http://www.tropfest.com/ny/" target="_blank"><em>Best Film</em> at Tropfest NY 2008</a>. The story created from found signage, beating 100 submissions from around the world, cost just $57 to make.</p>
<p>Small change. But we can all make small changes. That&#8217;s how a big change will happen.</p>
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		<title>What A Lovely Dress</title>
		<link>http://thinkdemux.com/2008/05/09/what-a-lovely-dress/</link>
		<comments>http://thinkdemux.com/2008/05/09/what-a-lovely-dress/#comments</comments>
		<pubDate>Fri, 09 May 2008 20:06:55 +0000</pubDate>
		<dc:creator>guy bingley</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Wordplay]]></category>
		<category><![CDATA[clothes]]></category>
		<category><![CDATA[fonts]]></category>
		<category><![CDATA[fontstruct]]></category>
		<category><![CDATA[nudity]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[slashdot]]></category>
		<category><![CDATA[typography]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://guybingley.wordpress.com/?p=86</guid>
		<description><![CDATA[These little outfits are, in order, Structurosa Script, Xtrude, Letra Libre and Brikd. All are fonts designed by real-life, non-naked people using FontStruct. A real doll of a site. (via Slashdot.) I&#8217;m prettying up a beautiful Q for the new Chester Draws typeface. Anyone else had a crack at making their own font? Want to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thinkdemux.com&#038;blog=3449282&#038;post=86&#038;subd=guybingley&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:center;"><a href="http://guybingley.files.wordpress.com/2008/05/structurosa-script.jpg"><img class="alignnone size-full wp-image-84" src="http://guybingley.files.wordpress.com/2008/05/structurosa-script.jpg?w=480&h=96" alt="" width="480" height="96" /></a><a href="http://guybingley.files.wordpress.com/2008/05/xtrude.jpg"><img class="alignnone size-full wp-image-85" src="http://guybingley.files.wordpress.com/2008/05/xtrude.jpg?w=480&h=96" alt="" width="480" height="96" /></a><img class="size-full wp-image-87 aligncenter" src="http://guybingley.files.wordpress.com/2008/05/letra-libre.jpg?w=480&h=96" alt="" width="480" height="96" /><img class="aligncenter size-full wp-image-88" src="http://guybingley.files.wordpress.com/2008/05/brikd.jpg?w=480&h=96" alt="" width="480" height="96" /></p>
<p style="text-align:left;">These little outfits are, in order, Structurosa Script, Xtrude, Letra Libre and Brikd.</p>
<p style="text-align:left;">All are fonts designed by real-life, non-naked people using <a href="http://fontstruct.fontshop.com/" target="_blank">FontStruct</a>. A real doll of a site. (via <a href="http://tech.slashdot.org/article.pl?sid=08/05/08/208253" target="_blank">Slashdot</a>.)</p>
<p style="text-align:left;"><a href="http://fontstruct.fontshop.com/"><img class="alignnone size-full wp-image-89" src="http://guybingley.files.wordpress.com/2008/05/website.jpg?w=480&h=203" alt="" width="480" height="203" /></a></p>
<p style="text-align:left;">I&#8217;m prettying up <a href="http://audreyq.wordpress.com/" target="_blank">a beautiful Q</a> for the new Chester Draws typeface. Anyone else had a crack at making their own font?</p>
<p style="text-align:left;">Want to share?</p>
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		<title>3 Types of BOO!</title>
		<link>http://thinkdemux.com/2008/04/30/3-types-of-boo/</link>
		<comments>http://thinkdemux.com/2008/04/30/3-types-of-boo/#comments</comments>
		<pubDate>Wed, 30 Apr 2008 20:20:51 +0000</pubDate>
		<dc:creator>guy bingley</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Wordplay]]></category>
		<category><![CDATA[barnbrook]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[maschmeyer]]></category>
		<category><![CDATA[orient express]]></category>
		<category><![CDATA[paris]]></category>
		<category><![CDATA[paul theroux]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[serif]]></category>
		<category><![CDATA[trains]]></category>
		<category><![CDATA[typography]]></category>
		<category><![CDATA[v&a]]></category>

		<guid isPermaLink="false">http://guybingley.wordpress.com/?p=66</guid>
		<description><![CDATA[It&#8217;s September 1973, in Paris. You&#8217;re on a connection to catch the Orient Express. What sound does that train make? Paul Theroux described it as frseeeeeefronnnng. Not &#8220;woosh&#8221;. Not &#8220;choo-choo!&#8221; It&#8217;s 1973. Real trains are noisy. But peer into print and it&#8217;s a quiet affair. The letters sit in orderly lines in their allocated pages. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thinkdemux.com&#038;blog=3449282&#038;post=66&#038;subd=guybingley&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:left;">It&#8217;s September 1973, in Paris. You&#8217;re on a connection to catch the Orient Express.</p>
<p>What sound does that train make?</p>
<p><a href="http://www.amazon.co.uk/Great-Railway-Bazaar-Through-Classics/dp/0141189142/ref=sr_1_4?ie=UTF8&amp;s=books&amp;qid=1209582283&amp;sr=8-4" target="_blank">Paul Theroux</a> described it as <em>frseeeeeefronnnng</em>.</p>
<p>Not &#8220;woosh&#8221;. Not &#8220;choo-choo!&#8221; It&#8217;s 1973. Real trains are <a href="http://audreyq.wordpress.com/2008/04/30/the-whistle-blower/" target="_blank">noisy</a>. But peer into print and it&#8217;s a quiet affair. The letters sit in orderly lines in their allocated pages. Not a boo to a goose. Just the odd capital, hat jutting above the crowd.</p>
<p><a href="http://guybingley.files.wordpress.com/2008/04/peugeot-206_3342.jpg"><img class="alignnone size-full wp-image-67" src="http://guybingley.files.wordpress.com/2008/04/peugeot-206_3342.jpg?w=480&h=422" alt="" width="480" height="422" /></a></p>
<p><strong>BOO!</strong> Three types of print noise.</p>
<p>1. <em>The Sneak</em></p>
<p>Typical of <a href="http://www.adpunch.org/entry/powerful-peugeot-engines-dont-make-great-ads/" target="_blank">advertising</a>, because he knows he&#8217;s unpopular. He&#8217;s probably intruding on your conversation, so he has to do it with finesse or you&#8217;ll like him even less. As this sneak looks Brazilian it&#8217;s unsurprising that he delivers a fun &#8220;BOO!&#8221;</p>
<p style="text-align:center;"><a href="http://guybingley.files.wordpress.com/2008/04/barnbrook-31.jpg"><img class="alignnone size-medium wp-image-69 aligncenter" src="http://guybingley.files.wordpress.com/2008/04/barnbrook-31.jpg?w=210&h=300" alt="" width="210" height="300" /></a></p>
<p>2. <em>The Group BOO!</em></p>
<p>A book cover chorus here &#8211; created by Larry Guess using designs by <a href="http://www.barnbrook.net/" target="_blank">Barnbrook</a>. There are good nights to be had <a href="http://www.vam.ac.uk/activ_events/events/friday_evenings/friday_late/events/friday_late_apr08/index.html" target="_blank">late at the V&amp;A</a>. And when groups worked together they could bring the noise. Ampliflied.</p>
<p><a href="http://guybingley.files.wordpress.com/2008/04/imgp1579.jpg"><img class="alignnone size-full wp-image-70" src="http://guybingley.files.wordpress.com/2008/04/imgp1579.jpg?w=480&h=359" alt="" width="480" height="359" /></a></p>
<p>3. <em>ASBOO!</em></p>
<p>The <a href="http://www.crimereduction.homeoffice.gov.uk/asbos/asbos9.htm" target="_blank">anti-social</a> BOO! Disturbs you so much you can&#8217;t remember what you were thinking, let alone make sense of the words on the page.</p>
<p>Not fun for you. Maybe a photo opp for someone else.</p>
<p>But that&#8217;s not what you want. You want a pleasant surprise. And <a href="http://www.frederiksamuel.com/blog/2008/02/keming.html" target="_blank">typographers can give you that</a> whenever they get the the sound, and the timing, just right.</p>
<p>On the same train of thought &#8211; <em>The Godfather of Sans: </em><a href="http://www.jb-jb.co.uk" target="_blank">James Brown</a><em>; Test Your Type Knowledge</em>: <a href="http://www.theserif.net/?p=6133" target="_blank">The Serif</a><em>; Expert Ear on Wrong Noise: </em><a href="http://maschmeyer.blogspot.com/2008/03/i-worry-that-ad-agencies-have-wrong.html" target="_blank">Leland Maschmeyer</a>.</p>
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